time to punch in
No shortcuts. No excuses. Just relentless effort, smart execution, and results that speak for themselves. You don’t wait for success—you put in the work and take it.
Let’s get to it.
powerlifting
get stronger
bodybuilding
get bigger or leaner
lifestyle
look good naked
posing
get stage ready
values
intensity
intentionality
integrity
commitment
collaboration
consistency
mission
At Lead From the Front, we believe in building better people—physically, mentally, and emotionally. Strength is more than just lifting weights; it’s about how we approach life. We practice what we preach, staying in the trenches with our athletes, leading by example. Our mission is to provide hardworking individuals with the tools, guidance, and support they need to create lasting change. No shortcuts. No gimmicks. Just ethical, customized coaching that delivers results.
Why Lead from the front?
We are lifelong learners and committed coaches who believe that true transformation happens through education, accountability, and collaboration. We work with you—not just for you—developing customized plans based on your individual goals, body, and lifestyle. We don’t offer cookie-cutter programs; we create real solutions that fit you. Our approach is holistic, addressing not just training and nutrition, but the mental side of performance, self-discipline, and confidence.
At Lead From the Front, we will never ask you to do something we haven’t done ourselves. We are dedicated to integrity, intensity, and intentionality—both in coaching and in life.
we live like we train
Lead From the Front is about practicing what we preach, being in the trenches with you. Asking you to follow not just what we say, but what we do.
We live like we train. We decide what we want, set goals, make a plan and execute.
How it Works
✔️ Step 1: Apply – Complete our application so we can assess if we’re the right fit. Coaching is not first-come, first-served—we take athletes who are committed and ready to work and align with our values.
✔️ Step 2: Initial Consultation – If accepted, we’ll go over your goals, history, and current lifestyle. This helps us build your custom training & nutrition plan.
✔️ Step 3: Execute & Adjust – You follow the plan while we monitor your progress, making adjustments as needed. You provide checkins and feedback and we provide guidance and accountability every step of the way.
✔️ Step 4: Results & Growth – Our goal is to educate and empower you. We expect effort and communication, and in return, you get coaches who are invested in your success, even beyond our time together..
Our Coaches
Jake Welch
Strength & Nutrition Coach | Engineer | Lifelong Student
Jake has been coaching since 2015, specializing in strength and nutrition for athletes of all levels. As an offshore engineer working 14-hour days, he understands how to build sustainable habits in challenging environments. His expertise lies in meeting clients where they are, creating adaptable plans that fit busy lives while still delivering results.
More about Jake
Jake understands what it means to overcome challenges. As an offshore engineer, he spends half his life in the middle of the ocean, working 14-hour days for 21-day stretches. Yet, he still finds a way to train, eat, and recover—because leading from the front means finding a way, not an excuse.
With over a decade of coaching experience, Jake’s strength lies in his ability to meet athletes where they are. He is highly adaptable, crafting individualized training and nutrition plans that work within each person’s reality—whether they’re competitive powerlifters, bodybuilders, or people simply trying to look and feel better.
Jake’s experience includes:
✅ Powerlifting since 2012, achieving a Pro Total
✅ Coaching strength sports and nutrition since 2015, with a focus on female athletes
✅ Coaching national-level powerlifters
✅ Certified in J3U Level 1 & Female Module
✅ Bodybuilding since 2022, bringing an evidence-based, detail-oriented approach
Jake sees the big picture. He’s a strategist who believes in sustainable progress over quick fixes. He asks for commitment and effort—but in return, he gives you his absolute best.
Amanda Welch
Posing Coach | Strength & Conditioning Coach | Holistic Thinker
Amanda brings a deep understanding of movement, mindset, and lifestyle transformation. With certifications in nutrition, strength and conditioning, yoga, and meditation, plus a background in education and counseling, she takes a holistic approach—helping clients not just look better but feel better, build confidence, and stay consistent.
More about Amanda
Where Jake focuses on strategy, Amanda focuses on details. Every small adjustment matters—whether it’s refining a training plan, posing for competition, or helping clients develop the mindset needed for long-term success.
Amanda has been involved in strength sports since 2011—competing, coaching, promoting events, and even owning a gym. Her experience spans:
✅ Gym owner & strongman event promoter
✅ Founder of Ladies Lift Here, promoting women’s strength sports and apparel
✅ Certified Nutritionist, Strength & Conditioning Coach, Yoga & Meditation Instructor
✅ OCB Pro, NPC competitor, Best Poser Award winner in 2023
✅ J3U Level 1 & Female Module certified
Now, she brings her expertise into bodybuilding, coaching athletes through posing and lifestyle transformation. Her background in counseling informs her approach—she believes in constructivism, the idea that each person creates their own meaning and path. Coaching isn’t just about macros and reps; it’s about building confidence, resilience, and self-belief.
Together, she and Jake offer a coaching experience that is ethical, customized, and built around the individual.
Together, we focus on what works for you—whether your goal is fat loss, muscle building, or just feeling stronger and healthier. No gimmicks, no one-size-fits-all plans—just science-backed, personalized coaching from people who practice what they preach.
Let’s build a stronger, healthier you—starting today.
What You need
- Desire – We want to work with those with a goal and the drive to pursue it
- Commitment – Our ideal client has or is will to create the discipline to stay consistent, trust the process, and give and apply feedback
- Effort – A willingness to put in the work—real, focused, and relentless effort
LFTF Services
We offer remote, customized coaching tailored to your goals:
strength sports
✔️ Programming for competitive & recreational strength athletes
✔️ Peaking cycles & meet prep coaching
✔️ Strength & technique development
✔️ Nutrition support for performance
bodybuilding
✔️ Fully customized training & nutrition plans for prep and offseason
✔️ Continuous adjustments based on progress
✔️ Weekly check-ins with feedback and text access
✔️ 2 monthly posing sessions included
lifestyle
✔️ For those who want to lose weight, gain muscle, or improve overall health
✔️ Personalized training & nutrition plans
✔️ Focus on sustainable habits & long-term results
✔️ Weekly accountability & guidance
posing
✔️ Posing instruction for all divisions and federations
✔️ Expert guidance on presentation, flow, and transitions
✔️ One-on-one video sessions with feedback
✔️Choreography & stage presence development
payment links
